Biography of Vineeta Singh — Co-founder of SUGAR cosmetics | Successful Indian businesswoman

Vineeta Singh CEO of Sugar Cosmetics

Vineeta Singh is an Indian businesswoman who made her name by co-founding the famous Indian cosmetic brand SUGAR, in 2015. Her vision to create makeup products for Indian skin tones made her enter the cosmetics industry. Vineeta is also a marathoner, who along with her husband completed the world’s longest race, Iron Man Triathlon, and the duo came to be known as the ‘ironman couple.’

Vineeta Singh — Co-founder of SUGAR cosmetics

Vineeta Singh Personal Details

Name — Vineeta Singh

Age (As of 2022) — 39 years

Year of Birth — 1983

Place of Birth — Delhi, India

Profession — Entrepreneur

Designation — Co-founder of the cosmetic brand, SUGAR

Father’s Name — Tej Singh (Scientist at All India Institute of Medical Sciences, New Delhi)

Mother’s Name — Name not mentioned (Ph.D. holder)

Marital Status — Married

Marriage Date — 4-Dec-11

Spouse — Kaushik Mukherjee (Co-founder of SUGAR cosmetics)

Children — Vikrant Mukherjee and Ranveer Mukherjee (Sons)

Hobbies — Traveling, cycling, swimming, playing, running

Net Worth — Rs 100 crore (As of 2019–20)

Vineeta Singh’s Early Life

• Vineeta is a marathoner and a triathlete, who has participated in more than 14 marathons.
• She had won many badminton competitions during her college days.
• She purposely rejected a job placement of Rs 1 crore p.a. salary after her graduation to start her own business.
• Due to financial difficulties, Vineeta also worked for a salary of Rs 10,000 per month to meet her daily expenses.

Vineeta Singh’s Educational Qualifications

• Vineeta completed her schooling at Delhi Public School, R. K. Puram, New Delhi, in 2001.
• She pursued B.Tech in electrical engineering from IIT, Madras from 2001 to 2005.
• She did a three-month summer internship at ITC Limited, Kolkata in May 2004.
• In 2005, Vineeta completed her MBA from IIM, Ahmedabad.
• While pursuing her MBA, she also did a three-month internship at Deutsche Bank, London, and New York.

Vineeta Singh’s Professional Journey

• Vineeta was appointed as the director at Quetzal Online Private Limited, a Mumbai-based Recruitment Company in April 2007.
• After working for approximately 5 years, she co-founded FAB BAG, a beauty product supplying company based in Mumbai.
• She co-founded SUGAR, a leading cosmetic brand, along with her husband in 2015 and became one of the leading businesswomen in India as it gained popularity.
• In 2021, Vineeta appeared as one of the experts in the TV game show, Kaun Banega Crorepati.
• She was also one of the sharks in the famous TV show, Shark tank India.

Vineeta Singh’s Awards and Achievements

• Vineeta was invited as a guest speaker at TEDx, Pune, in 2018, to speak on the topic, ‘how to turn your fears into wins?’
• She received the start-up of the year award 2019 by Entrepreneur Awards, Delhi.
• Vineeta was recognized as one of India’s young business leaders by the Economic Times’ 40 Under Forty award in 2020.
• She was featured in Forbes’s most powerful businesswoman cover in December 2021.
• She has also been featured in many business magazines.

Vineeta Singh’s Success Mantra

“If you want to do something world-class, you have to continuously contribute to your work and be patient about the results.”